Article published on 2016-11-05 by ChelseaStats in Uncategorised.
Carabao also sponsor Chelsea and can be seen on our training kit.
£6m a year on a competition that receives very little coverage seems odd. It’s a competition that would be perfect for an online streaming service of all games. Many fans try to stream illegally or watch a game through periscope even!
I’d pay a ‘season pass’ for the option to stream any/all games in the competition. That tool/service could leverage more sponsorship opportunities too.
The EFL Cup will be known as the Carabao Cup from next season in a three-year sponsorship deal worth £18m.
The agreement with the Thai energy drinks brand is a slight increase on a previous deal with American credit card provider Capital One.
Carabao already sponsor Championship club Reading.
The competition has previously been sponsored by the Milk Marketing Board, Littlewoods, Rumbelows, Coca-Cola, Worthington’s and Carling.