Article published on 2016-10-15 by ChelseaStats in Uncategorised.
Chelsea Have Been Busy off the Field in Securing a Huge Partnership with Nike.
The club’s £30m a year deal with Adidas sounded great at the time but was quickly dwarfed by Man Utd’s £75m a year deal. Chelsea were wise to cancel early for a £40m fee to earn a huge long term deal with Nike.
Nike recently secured a deal with Spurs for a reported £25m a year.
Chelsea have confirmed they have signed a kit deal with Nike, which is believed to be worth an estimated £60m a season for the next 15 years.
The London club have been in negotiations with the American sportswear giants since confirming in May they would be ending their current agreement with Adidas six years early. Chelsea had to pay around £40m to part company with the German firm but that will easily be covered by the new deal, which is due to come into effect next season.
The club described the signing of the new technical partnership as “the largest commercial deal in the club’s history”, with Nike producing kits for the first team, academy and women’s teams throughout the “long-term agreement”, which is understood to last until 2032. At around £60m a season, that means Chelsea will receive £900m from Nike over the next 15 years.
Chelsea has signed a kit sponsorship deal with Nike worth £900m, the largest of its kind in the Premier League. The 15-year deal is reported to be worth £60m a year.
The size of the contract reflects the rapid rise in the cost of football kit and sponsorship deals as the international audience for Premier League games has grown.
Chelsea ended its previous kit relationship with Adidas in May. That deal had been worth £300m over ten years, but the club decided that it was well below market value.